PureBites Redesign

The availability and variety of pet treats has expanded exponentially over the past few years. Pet treats need packaging that will stand out as a safe, healthy, and delicious option on a crowded shelf of similar products. The purpose of this redesign is to effectively portray the honest and wholesome essence of the brand and have it stand out in a crowded aisle of competitors.

Brandmark Redesign

Packaging Design

The redesigned product lineup, featuring Lamb, Beef, and Chicken variations.

BEFORE THE REDESIGN

(existing product Lineup)

This is the Purebites Packaging as it is currently sold in stores. The packaging does not effectively reflect brand equities, it lacks personality and seems rather generic.

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