FIKA is redefining cannabis retail with 20+ brands (including FIKA Cannabis) & 300+ stores and counting.
Yonge Dundas + UNion Station KIOSK UPdate
FIKA Port Carling Billboard
Yonge & Dundas Exterior Window Vinyls + Screen
click to start
Preliminary video - was altered later to line up correctly but I sadly did not get another video on-site
FIKA Boat Wrap
Yonge & Dundas Exterior screen animations
Welcoming the new Next-door neighbour Shake Shack to the block
Preliminary Video before the screen was replaced & Animation altered - I did not get a video of the update.
FIKA On-going Monthly Promos & Features
Responsible for updating the Promos & Features BiWeekly in various sizes for different applications including website banners, mobile banners, in-store promoboards, and external store screens.
Displaying 1-2 variations from each for ease of viewing.
Friendly Stranger Merch
Fire & Flower Merch
Pop's Cannabis Merch
FIKA Merch
GANJIKA HOUSE WEBSITE UPDATE
When FIKA initially acquired Ganjika House, there weren't very many existing marketing materials to work with. I was instructed to create an age gate background inspired by their wallpaper because that was the most iconic aspect of the store. I extracted elements from the wallpaper using a photoshop pen-tool and arranged them into a background for the Age Gate. (They also requested I did not use the blue fanned leaves)
The About Page Mockup - outlining the history and origins of the Ganjika House Brand showcasing their store interiors.
GH in-store Wallpaper
Ganjika House Fridge Wraps
GH On-going Monthly Promos & Features
Responsible for updating the Promos & Features BiWeekly in various sizes for different applications including website banners, mobile banners, in-store promoboards, and external store screens.
One example below:
GANJIKA HOUSE MONTHLY DIGITAL SCREENS
Responsible for updating the Promos & Features BiWeekly in horizontal and vertical formats.
Example of promo screen template below:
Ganjika House Drive-Thru
LUCID Cannabis Drive-Thru Signage
Pop's NSO
Pop's Turnover Assets
When Flower Haze locations were changed over to Pop's Cannabis (both were owned by FIKA, but the company was partial to Pop's branding)
LSM Playbook
A 67-page document outlining store-specific initiatives that aim to amplify business, outreach, and
positive guest sentiment in store communities.
positive guest sentiment in store communities.
Curbex Signs - Various brands
Spark Rewards Cashier Matts - Various brands
Cannabis Wholesale
Concept for a new brand to be launched under the FIKA Company umbrella with a membership-oriented business model. This branding aims to convey a budget-friendly brand / low prices.
Storefront Mockup
